New Podcast: The Far Niente Story


Over the past few years, Ron Baker has been telling a story that really drives home a point we often make – price does not come from cost.

This story clarifies this thinking and always garners lots of head nods to the point where you can practically see the lightbulbs going off for people.

Ron was kind enough to regale me with the story and we set in down in this podcast.



  1. New VeraSage Podcast: A Tour Through Implementing Value Pricing

    This VeraSage podcast is the first in a series which will tour Ron Baker’s book Implementing Value Pricing

  2. Podcast: Touring IVP – Chapter 2 Part 2 – Eff’ing Debate

    Ron Baker and Ed Kless continue their tour through Ron Baker’s book Implementing Value Pricing

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