An HSD is a High Satisfaction Day. It’s one of those days where some event happens and you say, “This is why we do what we do. This is what I was born to do.”

John Heymann, founder of NewLevel Group in Napa, CA, innovated this KPI, which I wrote about in Measure What Matters to Customers.

Here is an email I received from Hyperperformance, a technology solutions firm in Nigeria, Africa:

Hello Ron,

My first contact with you was through your book, The Firm of the Future, and I’m totally convinced about your insights and wisdom on the ways professional practices should be run. I’m currently ordering for all the latest editions of the books you’ve written. I’ve been able to place orders for Measure What Matters to Customers, and Pricing on Purpose.

I have searched far and wide on the Internet for the 6th edition of Professional’s Guide to Value Pricing, but I can’t get any. It’s unavailable at every store that I’ve been to including your site.

I’m based in Nigeria, I’ll be happy if you can recommend a site where I can get to order the book at a relatively good price.

I think you’re a blessing to the profession and I wish you all the best in all your endeavours.

(Keep the light shining bright, your impact is being felt around the world, even though you might not be aware of this, even in Africa).


P.S. A big hi to Paul Dunn!

Wow, thank you for your kind words. Unfortunately, the sixth edition to Professional’s Guide to Value Pricing has been discontinued by CCH, the publisher. There might be some used copies available through Amazon or eBay.

Also, my colleague, Peter Byers in New Zealand has some on hand.

You may also be interested in my forthcoming book (in November), Mind Over Matter, which is the third installment of my Intellectual Capitalism Series after Pricing on Purpose and Measure What Matters to Customers.

An HSD indeed!


  1. Just as a follow up to Ron’s post:

    The only PG to VP that is available on Amazon is the 2000 edition and get this someone is selling a used copy for $28.91. How did this guy arrive at that price.

    Here is the detailed description:
    Shipping: In Stock. Ships from CA, United States Expedited shipping available See shipping rates
    Comments: NO CD-ROM BOOK ONLY//Slight curl to corners/Book is in VERY GOOD condition/No markings/Pages clean//Standard shipping (USPS Media Mail) maybe SLOW (7-21+ days) — IF you need FAST DELIVERY — SELECT EXPEDITED SHIPPING (2-3 days except on weekends and holidays 3-5 days)

    I personally think this Ron. Note that there is expedited shipping is recommended, my bet is this will be more that the 28.91!!!

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