Fred Wright from Aries Technology Group recently reminded me of one of the favorite quotes we use at VeraSage regarding price and value. The exchange is from the Oscar Wilde play Lady Windermere’s Fan:
Cecil Graham What is a cynic? Lord Darlington A man who knows the price of everything and the value of nothing. Cecil Graham And a sentimentalist, my dear Darlington, is a man who sees an absurd value in everything, and doesn’t know the market price of any single thing.
It is obvious, to me anyway, that as pricers we are striving for the midpoint between the two. However, I am curious as to your thoughts on this.