On Why Specialization Often Fails

VeraSage Senior Fellow and author of the new and essential Social Media Strategies for Professionals and Their Firms, Michelle Golden, was recently interviewed by CPATrendlines on why it is that specialization in professional firms often fails.

Her solution is simple, but not easy for many firms to do.

So if the choice is specialize and increase price or don’t specialize, what are firms more likely to do?


  1. Ed – thanks for posting. Michelle is, as usual, right on the money.

  2. Joel, I totally agree, it is brilliant!

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