Why Value Pricing Works for Attorneys, Even Litigation

VeraSage Fellow Chris Marston has an excellent post on his Blog, "Pricing Psychology Part 1: Why Many Attorneys Lose Money with Fixed Pricing."

It speaks for itself, so please be sure to read it along with the comments, which are also quite interesting. My favorite lines are when Chris writes, "Again, the profitability problem is not in the model, IT'S IN YOUR HEAD!," and "Formula-based pricing (which really is the same as the billable hour) is VALUE IGNORANT." Excellent post, Chris!