Readers familiar with VeraSage know how much respect we have for Reed Holden. Reed has been my mentor ever since I met him at a Professional Pricing Society conference in 2000.
He co-authored, with Tom Nagle, The Strategy and Tactics of Pricing, which I consider to be the seminal business book on pricing—the best one ever written.
I’ve written about Reed many times on this Blog, even about our disagreements. Also, Reed, along with his colleague Mark Burton, wrote Pricing With Confidence: 10 Ways to Stop Leaving Money on the Table, which I reviewed here. This is a must read for anyone who takes pricing seriously.
I’m happy to announce that Reed has launched his own Blog, Pricing With Confidence. Along with the Holden Advisors newsletter, this is a must-read source of pricing wisdom from one of the titans in the field.