Reed was kind enough to write the Foreword to Pricing On Purpose, along with providing me with blurbs for my two other books.
Ron Baker is the most prolific writer in the field of pricing, with several top sellers to his credit. In this new work, he moves to a broader discussion of the value of intellectual capital. He draws from a wide range of the world’s greatest thinkers to spin an interesting web that does well to both support his point and draw the reader (me) in. Along the way, he takes on some of the flawed theories of pricing and business strategy. Another good read this month.
I am in the process of reading an advanced copy of Reed’s book and will review it here.
In the meantime, I suggest if you want to learn more about pricing, sign up for Reed’s Newsletter, always a terrific and thought-provoking read.