Today, the most effective email I have ever received arrived in my inbox at 1:13pm CT.
The email was from a co-worker at Sage that I have never met face to face. Amber Kenyon is the senior strategic account manager for partner programs and works out the Richmond, BC office. One of her duties is working on the Simply Accounting partner conference, Simple Partnership at which I am a planned speaker.
It seems there has been decision to obtain special shirts for Sage team members and Amber was charged with obtaining the shirt sizes. Instead of the standard email asking for my size, Amber sent me this instead:
Good Morning Simply Staff,
I am extremely excited to let you know that you have been recognized as members of the staff to attend our Simply Partnership Conference in October. In efforts to ensure that we are organized before the event, I am going to ask you to submit your shirt size to me by tomorrow (Friday, August 13th) to ensure we get the correct size. The shirt will most likely be a golf type shirt to help you imagine yourself in it. If you do not reply by tomorrow I will have to guess and this is what you may end up with.
I will be starting to send out more information in the next couple of weeks in regards to a schedule, presentation tools and other key bits that you will need to ensure that you are ready to go in October so stay tuned.
Have a great day everyone!
Senior Strategic Account Manager, Partner Programs
Suite 120 – 13888 Wireless Way
Richmond, BC, V6V 0A3
That, my friends, is an effective email!
I responded with my size, large, in record time. Her email is fun, witty and has had the desired effect (at least on me) – a quick response.