Peter Byers

VeraSage Australasia
Auckland City, Auckland, New Zealand
P: 0508 473 784
E-mail Peter


Peter Byers holds a Bachelor of Commerce degree from Auckland University New Zealand and is a Chartered Accountant and a member of the Institute of Chartered Secretaries. Peter has many years experience in providing practical advice and solutions to professional service organisations including legal and accounting firms.

Peter is the founder of VeraSage Australasia and is a member of the VeraSage think tank which is devoted to developing Value Pricing for Professionals and introducing Total Quality Service into the culture of firms who have traditionally sold “their time”.

As a member of the VeraSage team Peter works with individual groups and firms to assist them in burying the billable hour and “trashing their time sheets.” Peter also provides e-mail and telephone support to individuals and firms who are seeking to provide a new level of professional service to their customers and also works in an advisory capacity to firms who are seeking to improve the quality of their advice and service delivery as well as developing their customer base to have ‘customers of the type that you want.’

The Verasage team provides in-house seminars and tutorials on Value Pricing and Total Quality Service as well as a follow up service to assist with the practical implementation of VP and TQS into firms. Peter and his team also provide one-on-one instruction on ‘the art of pricing’ and developing pricing strategies as well as facilitating planning days for principals and team members.