Modern country music blends the best of traditional American values of hopes and dreams with classical rock rhythms and melodies. It is difficult for even the most ardent anti-cowboy listener to avoid toe-tap while listening to some of the classics and modern hits alike. Country stars crossover to rock and pop a even some country singers are involving aspects of rap (with a better vocabulary and message, of course).
Yet, even if you aren’t a fan of modern country music, there are lessons to be learned. Studying (and implementing) their success benefits all aspects of our firms and professions.
First, the historical legends are never far from center stage. Those trailblazers that helped established a fledgling musical style are honored and revered. The history is rebuilt into the future. The young stars and hopefuls know their history, know how their music was developed, and proudly expand their offerings to a new generation without abandoning what came before. Innovation and collaboration are two hallmarks that separate country music and most professionals.
Country, more so than rock and pop, certainly appears to collaborate frequently. They produce duos and join forces for songs and tributes that expand their individual capacities. I rarely witness true collaboration in CPA, Law, or other Knowledge firms. PKF’s are fearful of collaboration believing there is no benefit and only risks of losing an edge over the (perceived) competition. In fact, this stubbornness by leaders of these professions creates excessive waste in human capital, fixed capital, and redundancy. What we all need to do is constuct more duos and collaborative services where we align to serve new and mature markets, alike.
Country music stars of today coach the stars of tomorrow, as they were coached by former stars. Even though they have separate bands, labels, and musical styles, the leaders of today invest in relationships by assisting the newcomers. And when the newbie wins a prestigious award that the stars of today were nominated for, these leaders hoot and holler, clap and cheer, and genuinely support the winner without whining about their current popularity or success.
PKFs rarely, if ever, help develop the talent of their future competition. PKFs see the world as a zero sum game instead of one of abundance. They don’t value sharing their love of their work and guard their ideas like they wholly own them. PFKs struggle to even share within their organizations and frequently treat each of their own in ways akin to how a Piranha treats a fledgling fish.
Envision how PKFs could change the world by working together rather than apart? How firms could coordinate talent across party lines to serve the public good? How firms could end duplication and specialize where they are strong and collaborate where they are weak? How leaders could spot the young talent and help nurture even if it is a long-term strategy?
You can’t fake true admiration and awe. I was privileged to attend Entertainer of the Year, George Straits’ final large venue concert. He is clearly loved and beloved by fans and fellow performers alike. He shared his stage with nine (9) other superstars of today and yesterday. Each of whom he had collaborated with, toured with, coached, and supported. The tears of joy shared by, between, and among these stars was genuine and moving. Even when one of the stars slipped on a lyric, there was laughter and happiness. The value of being a family; and not just a competitor.
Leaders of PKFs should learn from the success of country music. Learn to share with others the love of your profession. Find talent wherever it is and coach, teach, and admire their future growth. Find other firms and professionals to collaborate with and share your joint talents for the benefit of all.
Silo thinking is rotgut of the professions. It is time to expand our horizons and partner up for a stronger and more collaborative future.