Episode #35 Preview – Interview with Robert Cross

On Friday, March 13, we will have the honor interviewing Robert G. Cross, an absolute legend in the pricing profession. Bob implemented yield management in Delta Airlines, which is fascinating since he’s a lawyer by education. He wrote a seminal pricing book about this experience, Revenue Management: Hard-Core Tactics for Market Domination, and The Wall Street Journal called him “The guru of Revenue Management.” Folks, you don’t want to miss this show, as Bob is a font of pricing wisdom, being among the pioneers who moved pricing into the C-suite of corporations around the world.

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