MOASQ

For the past six months I have been delivering a workshop for Sage partners on developing business strategy in a small business. There is nothing like teaching a subject over a sustained period of time to help you clarify your thoughts.

(By the way, I believe this is the case because of the number of times you are challenged by participants. So to those of you who challenged me, I thank you!)

In my last session in Herndon, VA, I believe I have stumbled across the Mother of All Strategy Questions - MOASQ.

Most strategy sessions begin with the following premise - How much revenue do we need to make (in the time period for the plan) and how are we going to achieve it?

MOASQ shifts this - "How much value are we going to create for our customers (in the period) and how are we going to do that?"

Thoughts?