Baker Still Influential … Seventh Year In A Row

Accounting Today has issued its 100 Most Influential People list and our very own Ron Baker made the cut. The write-up:


Founder, VeraSage Institute

This value-pricing advocate continues his crusade against the billable hour and timesheets, helping firms capture more of the value they create.

Career Highlights: Founder, VeraSage Institute, 1998-present … Instructor, California CPA Education Foundation, 1995-present … Partner, Baker & Barnett CPAs, 1987-2003 … Senior accountant, KPMG, 1984-1987.

Other Affiliations: California Society of CPAs … AICPA Group of 100 … Professional Pricing Society … Author, Mind Over Matter (November 2007); Pricing on Purpose; Measure What Matters to Customers; Professional’s Guide to Value Pricing, 6th Edition; The Firm of the Future; Burying the Billable Hour; Trashing the Timesheet … Editorial Advisory Board, Smart Pros; Principia (SIC).

Education: San Francisco State University, 1984, BS Acctg. … Santa Rosa Junior College, 1982, AA.

Personal: Born 1962, Santa Rosa, Calif. … Single.

Congrats, Ron. We would have voted for you, too (if we’d been asked…).

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