Is Your Firm a Toaster?

Hat tip to Jay Shepherd for pointing out the Wall Street Journal article, “Raise Your Prices!,” which Ed wrote about yesterday.

I finally read all of these articles this morning. They are all excellent, but one in particular stands out: “The Myth of Commoditization,” by Michael Schrage, a research associate wtih MIT’s Media Lab.

As readers of VeraSage know, we vehemently disagree with the notion that any product or service is a commodity. It’s a cop-out.

Well, sometimes someone says it better than you.

Please read Schrage’s article.

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