On Conscious Capitalism and Pricing

Originally, I intended to just write up a quick post on a book I am rereading, Conscious Capitalism by Whole Foods CEO John Mackey, but then I was presented with an interesting pricing case study.First off, read Conscious Capitalism. It is absolutely fantastic and definitely in the top three books that I read from 2013.Now the pricing case study.When search for the link to Conscious Capitalism, I notice that there are two Kindle prices on Amazon.com one for the "hardcover" edition and one for the "softcover" edition.Banners_and_Alerts_and_Amazon_com__conscious_capitalism-9 Any thoughts as to why this might be?BTW - The link above is for the cheaper version. 

Ed Kless

Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy.

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http://edkless.com
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