Podcast: Touring IVP – Chapter 2 Part 3 – Where do profits come from?

Ron Baker and Ed Kless continue their tour through Ron Baker’s book Implementing Value Pricing: A Radical Business Model for Professional Firms. This a part three of three on Chapter 2 – The Firm of the Future. The topic is where do profits come from.


  1. Gentlemen,
    I love it! well said.


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