Net 100,000 Leave California Each Year

According to the July 11-17th issue of The Economist (Survey on Texas), 100,000 more people leave California than move there each year.

One interesting statistic: The price of a one-way self-drive van is three times more from Los Angeles to Houston as the other way around.

Good thing U-Haul doesn’t price by the hour. Each trip takes the same amount of time.

This is the problem with the billable hour: it ignores, completely, customer-perceived value.

Just another example, among the millions, of price discrimination in action.

Charging different customers different prices not based on cost to serve is ubiquitous, except in professional firms.


  1. So when are you moving to Texas, Ron!

  2. I can’t afford the U-Haul rates!

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