Pricing is not pretty

Setting price is more art than science. It is often times messy business, but it is always an incredible exercise in creativity.

This video is presented tongue in check, but as those of you who have set price using pricing on purpose will see, it sure feels like this sometimes.



  1. Wow, fun to watch and I can relate. Talk about leaving money on the table… we all have been there.

    After Ed and Ron’s great pricing on purpose class, I see the error of my ways; and enjoy this video even more.

    Alan Lee

  2. Ed Kless says:

    Thanks, Alan. You might see this again this week!

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