Pricing with purpose is biblical

In the spirit of the holiday season, I thought I would make mention of something I came across in the last year — Pricing with purpose (aka Value Pricing) is founded in the scripture of the Old Testament. Here we quote from Ecclesiates, Chapter 2, verses 17 through 20:

17 So I hated life, because the work that is done under the sun was grievous to me. All of it is meaningless, a chasing after the wind. 18 I hated all the things I had toiled for under the sun, because I must leave them to the one who comes after me. 19 And who knows whether he will be a wise man or a fool? Yet he will have control over all the work into which I have poured my effort and skill under the sun. This too is meaningless. 20 So my heart began to despair over all my toilsome labor under the sun. 21 For a man may do his work with wisdom, knowledge and skill, and then he must leave all he owns to someone who has not worked for it. This too is meaningless and a great misfortune. 22 What does a man get for all the toil and anxious striving with which he labors under the sun? 23 All his days his work is pain and grief; even at night his mind does not rest. This too is meaningless.

My exegesis is that the phrase “under the sun” can be translated as “on my timesheet.”

Happy Hanukkah and Merry Christmas!


  1. This is great, Ed.

    It reminds me of the phrase from Ayn Rand’s Atlas Shrugged…

    “Taken from the capable and given to the needy.”

    In this case the capable are the knowledge workers and the needy are the morons who want to employ them for competitive(ly low) hourly wages in rigid 9-to-5 environments.

    Like in government contracts: Underpay (seeking the lowest bidder) the contractors (knowledge workers) to subsidise the exorbitant salaries of bureaucrats and unionised slackers and moochers.



  2. Thanks, Tom, for the feed back. I too am a fan of Rand, but I am sure she would not be too keen on being compared to the Bible!

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