VeraSage Quoted in CFO Magazine

BlogPrice on Purpose
Written By Ron Baker

Two recent articles in the June 2009 CFO Magazine on trends in professional firm pricing quote Dan Morris, Chris Marston, and Ron Baker.One article discusses consulting firm pricing, while the other article discusses law, recruiting, and accounting firm pricing.Trailblazer Jay Shepherd is also mentioned, as is the law firm Bartlit Beck, a boutique litigation firm that does not price by the hour.We are hoping to receive a Trailblazer case study from Bartlit Beck, an amazing firm with approximately 100 lawyers. They are doing precisely what some lawyers (John, are you reading this?) insist can't be done.

Ron Baker

Ron is a Founder of the VeraSage Institute and Radio talk-show host.

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Journal of Accountancy Publishes Pricing on Purpose: How to Implement Value Pricing in Your Firm