VeraSage Institute was founded by CPAs Ron Baker, Dan Morris, and Justin Barnett, as a think tank dedicated to promulgating and teaching value-based pricing, economics, and human capital development to professionals and businesses around the world.

Today VeraSage includes fellows around the world and from knowledge professions including accounting, consulting, law, technology, and advertising.

Founders and Senior Fellows regularly speak, write and consult on pricing and other practice-management topics—most of them have run their own knowledge practices timelessly and teach from years of experience. Practicing Fellows currently run their practices timelessly and are role models for other firms wanting to implement better business models. And our G. Robert Newhart Non-value-added Fellow is a CPA and nationally recognized comedian.


Senior Fellows

Practicing Fellows

G. Robert Newhart Non-value-added Fellow


  1. […] needs innovation. He needed people to bounce ideas around with and test out new methodologies. VeraSage, Adrian’s third project, brings together a think tank of top accounting minds, like Ron Baker […]