Tim Williams

Tim WilliamsFounder and President, Ignition Consulting Group
Salt Lake City, Utah USA
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Tim Williams is founder and president of Ignition Consulting Group, a consultancy that helps firms in the creative services industry transform their business model to become more relevant and valuable to clients.

Before forming Ignition, Tim was president of nationally–ranked R&R Partners (the advertising agency behind the “What happens here, stays here” campaign for Las Vegas) and was also co–founder of his own agency, Williams & Rockwood, now known as Richter 7. He spent his early career in New York and Houston working at advertising firms including Ogilvy & Mather and Marsteller, and has led efforts for a variety of well-known brands such as Compaq, CBS, American Express, IBM, National Public Radio, and Novell.

During his career as an agency CEO and consultant, Tim has been featured and quoted in the Wall Street Journal, New York Times, Advertising Age, Adweek, Brandweek, Print, and Creativity. He has been a contributor to major business and trade publications including Advertising Age, Communication Arts, The Advertiser (Association of National Advertisers), Admap, Marketing News, and served as a regular columnist for Ad Age Insider.

Tim is a regular speaker and presenter for industry associations, agency networks, universities, and business conferences for such organizations as the American Association of Advertising Agencies, the American Advertising Federation, CBS Television, National Public Radio, and many others.

As a recognized thought leader in the advertising and marketing business, Tim is the recipient of the American Advertising Federation’s highest honor, the Silver Medal Award for lifetime achievement.

In addition to writing regularly for both online and offline industry publications, Tim is also the author of the book, “Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out,” available at www.amazon.com.


  1. […] by other items. Recently I attended the bi-annual VeraSage Symposium, where VeraSage Fellow Tim Williams shared how Agile principles were being adapted to the work that agencies do in the creative […]