Advanced Principles and Practices of Value-Based Compensation

Tim Williams of Ignition Consulting Group and Ron Baker, in conjunction with the American Association of Advertising Agencies (4As), is proud to present a C-Suite Series of workshops on Advanced Principles and Practices of Value-Based Compensation.This will be a series of three workshops, all to be held in Chicago. Thomas A. Finneran, Executive Vice President of 4As recently sent this letter out to agency members:

Dear Thought Leader:To date, relatively few agencies have figured out how to evolve pricing based on the value of their agency's work or the benefits that their clients derive. Value-based pricing is not easy (Then again, most things that are important and valuable are not easy). To help your agency move in the direction of value oriented compensation AAAA, Ignition Consulting and VeraSage Institute have developed a program for agency executives that are serious about getting paid based on the value of their ideas and workAAAA C-Suite SeriesAdvanced Value-Based CompensationFeaturing Tim Williams & Ron BakerOver the past several years, the American Association of Advertising Agencies has been evolving dialogue on alternatives to cost- and labor-based pricing. Most AAAA members appreciate that there are limitations associated with cost-based pricing and many agencies are interested in exploring possibilities for change...but few agencies have figured out how to evolve pricing based on the value of the agency's work or the benefits that the client derives.To help our members better understand the changing dynamics in agency compensation, the AAAA is pleased to introduce "Advanced Principles and Practices of Value-Based Compensation," a compelling three-part course that features a progressive learning approach for C-level agency executive teams. Ignition's Tim Williams has partnered with VeraSage's Ron Baker to develop in-depth courses that will ground your agency in the principles of value pricing as well as help you implement alternative business models and value-based pricing.As part of the AAAA C-Suite Series of management-oriented tools, "Advanced Principles and Practices of Value-Based Compensation" is thorough, timely and relevant. Value-based pricing is not easy. Then again, most things that are important and valuable are not easy. "Advanced Principles and Practices of Value-Based Compensation" will require a commitment on your part—time, money and focus. It is an investment of resource that AAAA management highly recommends.To learn more about the three-part course and to access registration information, visit the "Upcoming Events" section of the AAAA Web site, or click here.If you have questions please feel free to give me call.TomThomas A. FinneranExecutive Vice PresidentAmerican Association of Advertising Agencies405 Lexington AvenueNew York, NY 10174-1801(Tel) 212-850-0760TFinneran@aaaa.org

Tim, Tom and I hope to see you at these revolutionary workshops. Together we can begin to change the pricing paradigm of an entire profession.