Agency Ground Zero Takes Stake in Vodka Brand

Great article in Ad Week about Ground Zero, an advertising agency in Southern California, which has taken an equity stake in a new premium Vodka brand—Pinky Vodka.Steve Koskela is the CFO of Ground Zero, and he's responsible for me working with advertising agencies and marketers, since he introduced me to Tom Finneran at the 4As. Then Tom introduced me to Senior Fellow Tim Williams of Ignition Group. A great example of how social capital creates wealth.Congratulations to Ground Zero, Crispin, Anomaly, among other agencies that are beginning to build their own portfolios of intellectual capital.It is ideas that create the majority of wealth, not the mere act of carrying them out. Agencies are beginning to figure this out.