Customer Service Transparency

MAS 90 Guru, Wayne Schulz, told me about a cool customer service feedback mechanism that 37signals uses. 37signals are the creators of Basecamp, Highrise, Backpack, and Campfire, all web-based collaboration software solutions.imageWhat they do is post, for all the world to see, the rating of there most recent 100 interactions with customers on a simple three point scale: great, just OK, and not so good. They tally the ratings and post them on a real time basis.This is brilliant. It is simple, easy to understand, and I would think relatively easy to do.How about doing them one better and posting it on your home page?

Ed Kless

Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy.

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http://edkless.com
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