Fixed Pricing for Lawyers That Works

Chris Marston, CEO of Exemplar Law Partners and VeraSage Fellow, has another great post over at his Blog, Inside the Firm of the Future. In response to a question from a colleague, Chris explains the philosophy of Value Pricing and why it's better not only for the law firm, but its customers as well.

He discusses the importance of managing customer expectations, scoping the engagement, and issuing change orders. He discusses why Menu Pricing is not exactly Value Pricing, and also explains staging (what I call phasing) for projects that are complex, uncertain and long-term in nature (such as litigation).

Check out the post, Understanding the Subtleties: Fixed Pricing That Works & Fixed Pricing That Wont!