Dell Seeks Knowledge from Customers

In an effort to stem its recent decline, Dell Computer has created a website entirely dedicated to getting feedback and knowledge from its customers.The Ideastorm site seeks customers to post their idea, promote which ideas all users find interesting, discuss the idea with others, and see what Dell plans to deliver. Professional Knowledge Firms take note, you need to set up a site like this today!So far, one of the top suggestions for Dell — allow customer to purchase a crapware free computer, no AOL, no Google, no Quicken — just a clean install of the operating system. Some people are even willing to pay more for less! Hmmm.What are your thoughts on both the site and the top suggestion?

Ed Kless

Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy.

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http://edkless.com
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Earning My Mouse Ears, Part I: The Disney Approach to Customer Loyalty

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