Is Your Firm a Toaster?

Hat tip to Jay Shepherd for pointing out the Wall Street Journal article, "Raise Your Prices!," which Ed wrote about yesterday.I finally read all of these articles this morning. They are all excellent, but one in particular stands out: "The Myth of Commoditization," by Michael Schrage, a research associate wtih MIT's Media Lab.As readers of VeraSage know, we vehemently disagree with the notion that any product or service is a commodity. It's a cop-out.Well, sometimes someone says it better than you.Please read Schrage's article.