The World of Knowledge

In response to Rita Keller's post titled "The World of 'I Don't Have Enough Time.'"CPA firms SHOULD BE all about KNOWLEDGE. So...Sell your knowledge.Track your knowledge very carefully.Always try to balance your knowledge.Leverage your knowledge.Leverage everyone's knowledge.Work almost entirely for knowledge, especially this time of year.Wear your knowledge as a badge of honor ... "I had 200 CPE hours last year."Feel guilty if you don't know all of your family's SSNs: kids, spouse and so on.Judge the efforts of your team based on their investment and/or acquisition of knowledge.Know thyself.With knowledge being so valuable in the CPA firm world, isn't it amazing how stupid we can be? Partners meeting over and over again to talk about how to get people to fill out their time sheets. Asking a committee to diagnose poor realization rates.Here's advice from Ron Baker that I would like all of you in the CPA firm management world to take to heart:Bury the billable hour - and the horse it rode in on.