On Conscious Capitalism and Pricing

Originally, I intended to just write up a quick post on a book I am rereading, Conscious Capitalism by Whole Foods CEO John Mackey, but then I was presented with an interesting pricing case study.First off, read Conscious Capitalism. It is absolutely fantastic and definitely in the top three books that I read from 2013.Now the pricing case study.When search for the link to Conscious Capitalism, I notice that there are two Kindle prices on Amazon.com one for the "hardcover" edition and one for the "softcover" edition. Any thoughts as to why this might be?BTW - The link above is for the cheaper version.