A New Excuse

Ron Baker's recent post on Hard Times taking down the billable hour reminded me of a new objection excuse I am now hearing about why a firm cannot make the transition to pricing with purpose — the economy.So let's take a look at the new complete list of excuses. I can't get off of the billable hour because:

1. We are a big firm
2. We are a small firm
3. We are in a large market
4. We are in a small market
5. We support a wide variety of customers
6. We support a small niche of customers
7. We serve big customers
8. We serve small customers
9. We are an architecture/consulting/accounting/law/engineering/advertising/marketing/technology firm
10. We could do this with new customers, but not with long-time customers
11. We could do this with long-time customers, but not with new customers
12. We are in a troubled economy
13. We are in an expanding economy

Am I missing any?