First Official Podcast

We are pleased to post the first official podcast from the VeraSage Institute. Please note that it takes a few minutes to download.In this podcast, which runs a little over 12 minutes, Ron Baker and Ed Kless conduct a dialogue about the basics of Pricing on Purpose (aka Value Pricing). It is our hope that this will be the first of many, but we need your help. Please give this a listen and provide us with any feedback via either comments to this post or email.Once we have three podcasts released, we plan to submit them to iTunes so that you will be able to manage them more easily.