Value Marketing Done Right

A few weeks ago I received an email from Glen Mund, president of Plus Computer Solutions in Burnaby, BC. Attached was this radio ad they have been running.

Plus_Computers_4_Elements.mp3

This is a terrific example of what we call value marketing - a focus on attracting prospects who prefer to buy on relationships and value and not price shoppers.

Kudos to Glen, Wendy Gorrie and their team. We hope to unveil them as a VeraSage Trailblazer soon.

Ed Kless

Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy.

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http://edkless.com
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