Pricing Options

BlogPrice on Purpose
Written By Ed Kless

Although I am Fellow of the VeraSage Institute, I came up with a pricing question that I thought I should Ask VeraSage.

I hope my fellow Fellows (as Michelle Golden calls us) and you our reader base will provide me with your thoughts.

What is your experience and opinion with pricing options, specifically, the order of presenting those options? For example, if you are offering a customer three distinct levels of service do you position the higher priced option first or last? Do you find that it has an impact on selection?

I look forward to hearing from all of you. Thanks.

Ed Kless

Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy.

Email | Twitter | Facebook | LinkedIn

http://edkless.com
Previous

6,205 Hours a Year
Next

Earning My Mouse Ears, Part II: The Disney Approach to Customer Loyalty