Reed Holden Reviews Mind Over Matter

Regular readers will know that Reed Holden, co-author, with Thomas Nagle, of The Strategy and Tactics of Pricing, a seminal work on pricing, is one of my mentors.Reed was kind enough to write the Foreword to Pricing On Purpose, along with providing me with blurbs for my two other books.Reed has his own new book coming out in February, 2008, Pricing With Confidence, co-authored with his colleague from Holden Advisors, Mark Burton.In the December 13, 2007 issue of the Holden Advisors Newsletter, Reed wrote the following about Mind Over Matter:

Ron Baker is the most prolific writer in the field of pricing, with several top sellers to his credit. In this new work, he moves to a broader discussion of the value of intellectual capital. He draws from a wide range of the world's greatest thinkers to spin an interesting web that does well to both support his point and draw the reader (me) in. Along the way, he takes on some of the flawed theories of pricing and business strategy. Another good read this month.

I am in the process of reading an advanced copy of Reed's book and will review it here.In the meantime, I suggest if you want to learn more about pricing, sign up for Reed's Newsletter, always a terrific and thought-provoking read.Thanks Reed!