DETalk–Jess Hadley–It’s Not Quantum Physics

In her DETalk, associate at John Chisholm Consulting, Jess Hadley posits that the only problem with value pricing is that not enough people know about it. It's not quantum physics, in fact it makes complete sense even to people who have never read a business book in their life. So, how is it that many professionals don't even know that there is a valid alternative to the dated and dehumanizing practices associated with the time-based billing model?