DETalk - Tim Williams - Emotion Not Logic

Tim Williams is founder of Ignition Consulting Group. As a recognized thought leader in marketing, he is a frequent speaker and presenter for industry associations, agency networks, universities, and business conferences both here and abroad. He is author of the book, Take a Stand for Your Brand ranked by Amazon as one of the top ten books on brand building. Tim's newest book, Positioning for Professionals was recently published by John Wiley & Sons.

In his DEtalk, Tim explains how emotion, not logic, is the key decision driver in almost every realm of human experience. In business as in life, what you say matters less than how you say it. Effective communication is dependent not just on substance, but style.