VeraSage Authors

VeraSage fellows and, of course, founder Ron Baker, have written several books you'll want to snap up!

Authors* and their titles:

*names link to their Amazon author pages where books are available for purchaseRonald J. Baker

• Implementing Value Pricing: A Radical Business Model for Professional Firms (2010, Wiley)
• Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth (2007, Wiley)
• Measure What Matters to Customers (2006, Wiley)
• Pricing on Purpose: Creating and Capturing Value (2006, Wiley)
• Professional's Guide to Value Pricing, 6th Edition (2005, CCH - no longer in print)
• The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services (2003, Wiley - co-author Paul Dunn)
• ACCA Booklets, below

Paul Dunn

• The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services (2003, Wiley - co-author Ron Baker)

Michelle Golden

• Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (2011, Wiley)
• Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs (2010, AICPA - chapter contributor)
• Social Media Toolkit (2010, AICPA)
• Michelle's Golden Practices blog and many articles are online

Jay Shepherd

• Firing at Will: A Manager's Guide (2011, Apress)
• Trade Secrets (fiction, publishing in process)
• Jay's blogs are found at JayShep.com, Gruntled Employees, and Client Revolution

Tim Williams

• Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success (2010, Wiley)
• Take a Stand for Your Brand: Building a Great Agency Brand From the Inside Out (2005, Copy Workshop)
• Tim's blog, Propulsion

 ACCA BookletsRon Baker is also the author of this three-part booklet series (download free, below) published by The Association of Chartered Certified AccountantsBurying the Billable HourThis booklet provides theories and concepts to enable practitioners to move from hourly billing to value pricing. pdfTrashing the TimesheetThis booklet explains why the common practice of completing timesheets and tracking time spent in accountancy practices measures the wrong things, and is not an adequate indicator of team member (i.e. staff) effectiveness or efficiency. It includes what should replace the timesheet as an adequate measure of team member effectiveness and efficiency. pdfYou are your Customer ListThis booklet completes the trilogy. It emphasises the importance of customer selection, retention, and firing to an accountancy practice's team member's morale, quality of life and profitability. pdf