Hourly Billing vs. Value Pricing Interview

It was fun to do The Money For Lunch show with Bert Martinez on July 3rd.We discussed the advantages of Value Pricing over hourly billing for professionals, the perverse incentives built into hourly billing, and why the business model of "We sell time" is more and more becoming obsolete.My segment is from 1:56 (but skip the bio reading, to 3:40) to 15:33, with one commercial in the middle.